5 Questions to Ask Yourself Before Buying a Marketing Automation Tool

April 19, 2016 / GuidesforCRM

Right Source Marketing has this stern warning that buyers should heed before hitting the shelves: Beware of alluring advertising and sales talk. So many companies have already been burnt by marketing tool implementations that were done too fast and too soon. To make sure that your marketing tool does what it promises is a matter of exploring your own needs and motivations for using that technology. 

Here are 5 questions to ask yourself before buying a marketing tool:

– Do you have goals?

– Do you have content?

– Do you have more content? 

– Do you have processes?

– Do you have time (and team)?

Reading this article should definitely place you in a better position to find the right tool and implement it successfully. – Hanna Sanchez

 

Too many companies buy marketing automation and then don’t use it. Thinking about taking the plunge? Don’t do it until you can answer these 5 questions.

Read the source article at Content Marketing Agency

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