April 25, 2016 / GuidesforCRM
Purchasing a marketing automation software can be a rocky mountain climb if you just jump in without even thinking what you really need to automate in the first place. As Marketing Technologist Robert Pease said:
Every marketing organization contemplating purchasing marketing automation should have a process to understand their business needs and to vet the enabling technology designed to address them.
Click the link below to find out his six recommendations before buying marketing automation. -Jayar Masiglat
Daily B2B Sales & Marketing Insights