6 Recommendations Before Purchasing Marketing Automation

April 25, 2016 / GuidesforCRM

Purchasing a marketing automation software can be a rocky mountain climb if you just jump in without even thinking what you really need to automate in the first place. As Marketing Technologist Robert Pease said:

Every marketing organization contemplating purchasing marketing automation should have a process to understand their business needs and to vet the enabling technology designed to address them.

Click the link below to find out his six recommendations before buying marketing automation. -Jayar Masiglat

Daily B2B Sales & Marketing Insights

Read the source article at Heinz Marketing

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